Gone are the days when Instagram marketing only comprised branded posts and promotional content. Instagram, as a social media platform, has evolved leaps and bounds, and how tremendously!
With over 500+ million daily active users it would not be incorrect to state that Instagram is indeed a major marketing touchpoint and a marketing tool. Moreover, the platform keeps growing and introducing brands to new features and updates that when included in marketing efforts can surely take a brand to a whole new level.
The only concern that arises is to stay updated with these trends to make the most of the features. With thousands of brands catering to a similar niche, it can be quite a daunting task to keep an eye on the marketing tactics that are being adopted by your competitors.
Hence, we have made a list of the top 5 Instagram marketing trends that can be used by you to upscale your business efforts for maximizing profits. Make your way to the end of this post and you will surely be convinced enough to use these promising trends in your business.
Without any further ado, let’s get started!
1: Include Reels In Your Marketing Strategies
The inception of Instagram Reels allows users to create and publish short and entertaining video clips with a time limit of 15 seconds. This feature of Instagram enables its users to add fun effects, filters, sound effects, and music to the backdrop.
Reels have become a huge sensation on Instagram due to their resemblance with another famous social media platform – TikTok. We are sure that you must be well aware of the influence TikTok has on its users.
Studies have shown that reels show a tremendous increase in engagement rate as compared to other Instagram features like stories, etc.
You would agree that Instagram looks way different from up until last year. This is mainly because brands, individuals, and content creators are using Reels massively to reach out to a wider audience. Some popular reel content includes dance challenges, quirky mimicry, lip syncing, and we can go on and on!
2: Use Instagram Shopping
Your potential audience uses Instagram as a window-shopping medium. It is a platform that is highly used by its users for making shopping choices. Ever since Shoppable Instagram posts have been introduced by the platform, it has enabled its users to enjoy a social shopping experience. The users can easily scroll and shop on the go without having to get redirected to the E-Commerce platform.
3: Embed Instagram Feeds On Website
Another great way to increase your marketing efforts is to embed Instagram feed on your brand website.
Instagram is a giant pool of valuable content including User-Generated Content. The content of your users when embedded into touchpoints like websites can work wonders to increase your user’s engagement, their dwell time, to build social proof of your brand, and for increasing sales and conversions.
It is a known fact that more than 90% of people go through the experiences of other customers before purchasing a product or service! Mind Blowing? Isn’t it?
Using a responsive social media aggregator, you can easily embed Instagram feeds on your website. Just look for the one that deems fit as per your requirements and embed the experiences of your customers to skyrocket your sales!
4: Leverage Influencer Marketing
One of the largest found content on Instagram is mainly created by content creators termed as Influences. They are referred to as influencers since they create content in favor of brands to convert potential customers into existing customers.
Look for the best influencers with a good following who advertise brands that fall under the category of your brand and you can collaborate with them for promoting your products.
Their content may compel their followers to check out your brand or even to try out your products.
5: Run Timely Contests/Giveaways
Who doesn’t like gifts and free products? Giveaways have become a trending marketing strategy on Instagram. We can vouch there may be thousands of giveaways running on the platform right now!
If you have not already tried out this strategy, then it’s highly recommended. Make sure that you reveal the prize to excite your followers and potential customers to participate. Additionally, keep a prize that is enticing enough for your followers.
It can be a soon-to-be-launched product that is most-awaited, products from your bestseller collection, or a product with collaboration with another brand that is much loved by your customers!
Being a visual-dominated platform, Instagram has surpassed many other social media platforms mainly due to its ability to transform the business of brands!
We have reached the end of this post and you are now aware of the best Instagram marketing trends that need to be used by every brand and marketer to attain their desired brand goals. Now that you are aware of what would work best for your brand, leverage this information right away and you will be amazed by the results!